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Blackboard Help

About Branding

A brand is a distinct set of colors, names, and graphics for the system. Several different brands can exist on the same virtual installation. Brands are displayed based on primary institution role. Therefore, the system can appear differently to different sets of users while those users share the same content.

Brands also use separate hostnames to help control style. This is important when Direct Access is on because a brand can be presented to users before logging in.

Multiple brands are available only if your school licenses community engagement. Only one brand is available for systems without community engagement.

What Brand Will a User See?

Brands are displayed based on hostnames and primary institution roles.

Brands Displayed by Institution Role
Condition Result
The user accesses the system from a branded hostname and no role is required. Display the brand associated with the hostname.
The user accesses the system from a hostname, a role is required, and the user has that role as their primary institution role. Display the brand associated with the hostname and the role.
The user accesses the system from the default hostname and the user's primary institution role has a brand assigned. Display the brand associated with the role.
A brand and a role are undefined for the hostname and the primary institution role. Display the default brand.

Branding with Direct Access Enabled

Branding can be applied not only to the top frame but, when Direct Access is on, the initial tabs and modules that appear to users can be set. Setting the content to appear is accomplished by applying an institution role to the brand content. This role does not need to be the same institution role used to create the brand. Keep in mind that Direct Access branding only works when the brand is available to everyone because users have not authenticated before viewing the system through Direct Access.

How to Set Modules and Tabs for a Brand

Follow these steps to set modules and tabs for a brand.

  1. On the Administrator Panel, in the Communities section, click Brands and Themes.
  2. Select Manage Brands.
  3. Access a brand's contextual menu.
  4. Select Customize.
  5. Click the Navigation Settings tab.
  6. Scroll down to Direct Access Tab and Module Content.
  7. Select an Institution Role. The tabs and modules available to that institution role will be available to users that access that brand before users log in. After logging in, modules and tabs will be presented based on users' institution roles.
  8. Click Submit.